With summer in full swing, HGreg is pleased to unveil its new ad campaign for Quebec—Ben Ben dans mon pick up—created specifically for TikTok. Broadcast on the popular social media platform until August 31, the campaign is already generating widespread interest, reaching over 200 000 people.
Wishing to reach an active audience of new drivers, HGreg is implementing innovative strategies aimed at increasing its notoriety and developing closer ties with young people who are preparing to buy their first car.
“Our objective is to get closer to the generation of new road users and develop a more significant relationship thanks to popular platforms such as TikTok, explained Harry Kasparian, HGreg’s Vice-President of Marketing. Consumers appear to really be enjoying the concept and we are pleased to see how enthusiastic they are about our campaign.”
The campaign’s first four videos are currently posted on the company’s different social media pages; others will be added. For a quick overview of the videos, click on the following link: (120) Ben Ben dans mon pick-up 1-4 – YouTube
About HGreg Founded in 1993, HGreg, which includes both HGregoire and HGreg.com, is committed to simplifying the vehicle-buying process through the values of excellence, transparency, the judicious use of technology and a refreshingly customer-focused philosophy. With a passionate team of over 1,700 car enthusiasts, HGreg operates 31 dealerships in North America, including 20 in Québec, offering both new and pre-owned vehicles. For more information, visit www.hgregoire.com.
For more information:
| Deborah Jourdane HGrégoire 450 472-7272, extension 1183 djourdanne@hgregoire.com | Laurence Sauvé Torchia Communications 514 984-4122 laurence@torchiacom.com |
1 855 981-3727 
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