HGregoire and Operation Red Nose – Laval-Lower Laurentians have renewed their partnership to encourage Quebecers to drive safely during the holiday season. For the 17th consecutive year, the organizations will collaborate to spread the word – exclusively online this year – reminding drivers to plan ahead for a safe way to get home.
“Even though we’re not organizing rides this year, we’re still determined to promote road safety and have committed to spreading awareness in a different way this holiday season,” says Harry Kasparian, chief marketing officer at HGregoire and designated Honorary Chairman for the campaign. “We care deeply about road safety and we invite everyone to join in helping to make our roads a safe place during the holidays.”
With a planned launch in early December, this year’s special campaign will feature engaging videos and curated content as well as contests and holiday tips and tricks. Entirely online, the campaign will live on the official Facebook pages of HGregoire and Operation Red Nose Laval-Lower Laurentians.
HGregoire and Operation Red Nose – Montreal region are set to resume their partnership in 2021.
About HGregoire
Founded in 1993, HGregoire is committed to simplifying the car buying process through its core values of excellence in customer service, transparency, smart use of technology and a refreshing customer-focused philosophy. Supported by a passionate team of more than 1,500 car lovers, HGregoire operates 29 dealerships in North America, including 21 in Quebec, offering both pre-owned and new vehicles. For more information visit www.hgregoire.com.
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