HGregoire launched its brand new advertising campaign during the Super Bowl LII on Sunday, February 4th on CTV and RDS.
This campaign consists of two completely different messages. The first message, focused on highlights of professional sports in Quebec, features well-known sports names: Chantal Machabée, sports journalist and well-known host, Michel Goulet, a former hockey player who ended his career with the Nordiques of Quebec City and Jacques Doucet, who for 33 years has been the official announcer for the Montreal Expos.
The second message, in connection with today’s new technologies, showcases a father and his daughter who seem to browse the same dating application, while the father shops for a new vehicle instead. This second message appeals to humor, and while the first message brings out our nostalgia about professional sports, both were showing the huge selection of vehicles at HGregoire.
To preview the commercials, please click here.
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