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HGREGOIRE LAUNCHES TWO NEW ADS DURING SUPER BOWL

HGregoire launched its brand new advertising campaign during the Super Bowl LII on Sunday, February 4th on CTV and RDS.

This campaign consists of two completely different messages. The first message, focused on highlights of professional sports in Quebec, features well-known sports names: Chantal Machabée, sports journalist and well-known host, Michel Goulet, a former hockey player who ended his career with the Nordiques of Quebec City and Jacques Doucet, who for 33 years has been the official announcer for the Montreal Expos.

The second message, in connection with today’s new technologies, showcases a father and his daughter who seem to browse the same dating application, while the father shops for a new vehicle instead. This second message appeals to humor, and while the first message brings out our nostalgia about professional sports, both were showing the huge selection of vehicles at HGregoire.

To preview the commercials, please click here.

HGreg INFINITI Laval receives the INFINITI Canada Order of Merit for the fifth year in a row

12 December, 2024

HGreg INFINITI Laval has been awarded the 2023 INFINITI Canada Order of Merit for the fifth consecutive time. The Order of Merit honours teams that stand out through their unwavering dedication to top-notch service and a commitment to excellence. “Whether our clients are purchasing a vehicle, or coming in for maintenance or repairs, providing them…

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HGreg becomes a major partner of Operation Red Nose in three regions

6 November, 2024

HGreg steps up its commitment to road safety by becoming honorary president of Operation Red Nose campaigns in three key regions: Montreal, Laval-Basses-Laurentides and, for the first time this year, Mascouche–Lanaudière-Sud. This long-term partnership is a continuation for HGreg, which has been working with Operation Red Nose Laval-Basses-Laurentides for 21 years and with Operation Red…

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HGreg Nissan Vimont shines again with a 6th consecutive Nissan Canada Award of Excellence and a 4th Global Award

15 October, 2024

HGreg Nissan Vimont has once again been awarded Nissan Canada’s prestigious Award of Excellence for the sixth consecutive year, in recognition of its outstanding contribution to the brand’s success across the country. The dealership also received Nissan Canada’s coveted Global Award for the fourth time, confirming its place among the world’s automotive industry leaders. “Receiving…

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