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HGREGOIRE LAUNCHES TWO NEW ADS DURING SUPER BOWL

HGregoire launched its brand new advertising campaign during the Super Bowl LII on Sunday, February 4th on CTV and RDS.

This campaign consists of two completely different messages. The first message, focused on highlights of professional sports in Quebec, features well-known sports names: Chantal Machabée, sports journalist and well-known host, Michel Goulet, a former hockey player who ended his career with the Nordiques of Quebec City and Jacques Doucet, who for 33 years has been the official announcer for the Montreal Expos.

The second message, in connection with today’s new technologies, showcases a father and his daughter who seem to browse the same dating application, while the father shops for a new vehicle instead. This second message appeals to humor, and while the first message brings out our nostalgia about professional sports, both were showing the huge selection of vehicles at HGregoire.

To preview the commercials, please click here.

HGreg relaunches its “Buy a car, plant a tree” for the 9th year in a row

22 April, 2025

HGreg is relaunching its “Buy a car, plant a Tree” campaign for the ninth year running, in partnership with Tree Canada. For one month, the company will plant a tree for every car sold throughout the HGreg network. Last year, 2,072 trees were planted as part of this initiative, bringing the total number of trees…

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HGreg named honorary president of the OSEnteprendre Challenge - Deux-Montagnes chapter

15 April, 2025

To celebrate entrepreneurship in its home region, HGreg is proud to accept the honorary presidency of the Deux-Montagnes chapter of the OSEntreprendre Challenge. The region’s OSEntreprendre Challenge recognizes local businesses that have distinguished themselves in the Business Creation and Doing Business Together categories.  HGreg will also be awarding a cash prize to a company that…

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HGreg nominated for a 2025 CADA Award

14 April, 2025

HGreg has been nominated for a 2025 Laureate Award from the Canadian Automobile Dealers Association (CADA) and Industrial Alliance (IA) Dealer Services in the Business Innovation category. This award recognizes the achievements of Canada’s best new car and truck dealers. “We are very proud to be recognized by our peers as an innovative group,” says…

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