HGREGOIRE PARTNERS AGAIN WITH JÉRÉMY DEMAY FOR NEW ADVERTISING CAMPAIGN

HGregoire is continuing its partnership with comedian Jérémy Demay for a third consecutive year. They are currently working on a campaign to promote the new 7-Day Satisfaction Guarantee offered by HGregoire.

Two television commercials, focusing on the recently renewed satisfaction guarantee, will be aired to inform customers of the added flexibility of being able to test drive a vehicle for seven days or 400 km after having purchased it. In the event that a customer has changed his or her mind for whatever reason, a full refund, or the possibility to exchange the vehicle, will be offered to the customer. This allows customers to try out their new vehicle in the different contexts of their daily lives.

The ads also highlight the option of purchasing a vehicle entirely online as well as the company’s confidence in its vehicles. 

Harry Kasparian, Chief Marketing Officer at HGregoire, said that “we are very proud to continue this collaboration with Jérémy Demay because, through these humorous ads, we have the opportunity to highlight the attributes that make HGregoire an innovative company in Quebec’s pre-owned vehicle market. With these ads and our new 7-Day Satisfaction Guarantee, we want to send the message that customer satisfaction is always our priority.”

The two 15-second commercials were produced by PMT Production and will be broadcast from the fall of 2020 to the spring of 2021 on major television channels as well as on HGregoire’s social media platforms.

Listen to the Ad

Production credits for the 2020 HGregoire television and digital marketing campaign.

Advertiser:                                  HGrégoire

Agency:                                       450 Marketing Studio

Copywriting:                              Philippe Comeau

Production Company:              PMT Production

Producer:                                   Frédéric Desproges

Director:                                     Pierre-Luc Gosselin

Creative Director:                     Philippe Comeau

Director of Photography:        Jimmy Hamelin

HGregoire partners up again with Jérémy Demay for a new advertising campaign highlighting the new 7-Day Satisfaction Guarantee.

About HGregoire:

Founded in 1993, with its head office in Saint-Eustache, Quebec, HGregoire has more than 1,500 employees in Canada and the United States. With the largest inventory in Canada, HGregoire is the leader in pre-owned vehicle sales. Winner of the Consumers’ Choice Award for 15 consecutive years, the family-run business oversees 21 new and pre-owned vehicle superstores in Quebec as well as 8 in Florida. HGregoire’s mission is to ensure the best possible price for quality vehicles through a rigorous purchasing and sales protocol based on transparency and reliability. For more information about the company and its unique history, visit hgregoire.com.