APRIL FOOL'S DAY: HGREG TAKES AN INNOVATIVE STEP WITH H2GO

This year, HGreg has once again pulled out all the stops for April Fools’ Day by announcing an innovative new shoeline called H2GO.

These shoes, which promise the user a reward with every use, in addition to offering the very latest technology, were featured in a video shared throughout the company’s social media, inviting those who are interested in obtaining a pair to place their name on the waiting list at hgregoire.com/h2go-2.  

“With gas prices soaring, why not have a little fun by offering an alternative means of transportation that also rewards users, explained Harry Kasparian, Chief Marketing Officer at the HGreg Group. Consumers really enjoyed the concept, and we are pleased with the buzz surrounding this product and our brand.”

The campaign contributed to an increase of interest on HGreg’s social media accounts, with the video reaching close to 230 000 people in the two countries. In fact, many followers and fans were also hoping this new foray into footwear was no joke, and many had subscribed to receive a pair. Who knows what’s next…

About HGreg

Founded in 1993, HGreg, which includes both HGrégoire and HGreg.com, is committed to simplifying the car buying process through its core values of excellence in customer service, transparency, smart use of technology and a refreshing customer-focused philosophy. Supported by a passionate team of more than 1,700 car lovers, HGreg operates 31 dealerships in North America, including 20 in Quebec, offering both pre-owned and new vehicles. For more information visit https://www.hgregoire.com