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APRIL FOOLS’: HGREG LAUNCHES AN AI-DRIVEN SERVICE THAT ALLOWS CUSTOMERS TO DESIGN THEIR OWN CAR

Known for its commitment to customer service and long history of April Fools’ initiatives, HGreg did it again this year with its newest April 1st viral campaign – an AI-driven, online, self-serve car build and design service. 

Launched on the morning of April 1st via social media, the company’s latest digital campaign invited customers to visit its website to create and order their made-to-measure – bespoke – car of their dreams. Using Artificial Intelligence and a short series of questions, the system swiftly generated a rendition of the customer’s perfect car, which was then presented for purchase – along with confirmation of the prank. 

“We’ve been investing in the customer experience across our dealerships for more than 30 years,” says Harry Kasparian, Chief Marketing Officer for HGreg. “So you can be sure our team is experimenting with AI to take it to the next level. While this year’s AI-inspired April Fool’s initiative remained humorous and lighthearted as in years past, AI-driven innovation is right up ahead for us and our industry.”

Launched on the morning of April 1st, more than 10 000 cars were generated on the platform, and users keep on creating more to this day. HGregoire recorded a 300% traffic increase to its website that day. The campaign was viewed by more than 1,5 million people on HGreg’s social media platforms, and included the participation of various influencers. 

Learn more at URL: https://www.hgregoire.com/dream-car 

About HGreg 

Founded in 1993 and celebrating over 30 years of service this year, HGreg is committed to simplifying the car-buying process through its core values of excellence in customer service, transparency, smart use of technology and a refreshing customer-focused philosophy. Supported by a passionate team of more than 1,500 car enthusiasts, HGreg operates dealerships in North America and Québec, offering both pre-owned and new vehicles. For more information, visit hgregoire.com.

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