HGREG BRINGS BACK ITS “BUY A CAR, PLANT A TREE” CAMPAIGN

To mark Earth Day, HGREG is launching its sixth annual “Buy a Car, Plant a Tree” campaign in partnership with Tree Canada. From April 22 to May 22, 2022, HGREG will plant a tree for every car sold by its dealerships. Since the beginning of this initiative, a total of over 3,000 trees have been planted.

“This commitment is very important to us,” says Harry Kasparian, Vice-president of Marketing at HGREG. We are aware of our industry’s environmental impact and, as one of Canada’s largest new and used car retailers, we recognize that it is our duty to take action and join this cause. We intend to support a variety of environmental initiatives such as this over the next few years.”

This particular campaign will help increase forest production in poorly regenerated parcels in the Lac-Saint-Jean area through the planting of black spruce, tamarack and jack pine. The site is frequented by various types of users, including a dog-sledding club, outdoor enthusiasts and hunters. The planting and recultivation will therefore enhance the recreational potential of this area. It will also contribute significantly to the creation of wildlife habitats, which will support a diversity of wildlife species living in the area, as well as improve air quality and increase carbon sequestration.

HGREG hopes to plant up to 1,000 trees thanks to this campaign.

About HGreg

Founded in 1993, HGreg- which includes both HGrégoire and HGreg.com- is committed to simplifying the car buying process through its core values of excellence in customer service, transparency, smart use of technology and a refreshing customer-focused philosophy. Supported by a passionate team of more than 1,700 car lovers, HGreg operates 31 dealerships in North America, including 20 in Quebec, offering both pre-owned and new vehicles. For more information visit hgregoire.com.

About Tree Canada

Tree Canada is the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments, in every province across the country. We help to grow Canada’s tree canopy through our programs, research, and engagement efforts and by offering grants to communities and schools. We are thought-leaders and capacity-builders, collaborating with a network of industry experts, academics, and other non-profits to deepen community knowledge and help municipalities plan and sustain local canopy. Together with our partners and sponsors, we have planted more than 84 million trees. www.treecanada.ca