HGregoire’s U.S.-based pre-owned car dealership, HGreg.com, announces the appointments of Chase Sattler, Vice-President of Operations, and Soledad Gonzalo, Regional Marketing Director, to its management team. Based at its Doral, Florida location, Sattler oversees U.S. operations and manages the dealerships in Doral and West Park, Florida. Also based in Doral, Gonzalo is responsible for brand development and all aspects of marketing across the country.
“Chase and Soledad impressed us with market and industry experiences, but perhaps even more so with their engaging attitude, commitment to leadership and providing solutions to the end customer,” says John Hairabedian, co-president, HGreg.com. “We’re excited to have them on board and with us as we continue our quest to redefine the car buying experience for the benefit of the consumer.”
Sattler joins HGreg.com after having held the role of chief executive officer of Florida Fine Cars, a pre-owned dealership, for eight years. In his role as HGreg.com’s COO, he holds accountability for the culture and delivery of the HGreg.com customer promise across all existing and new locations – as well as the development of the synergy of all channels in the brand’s dealership network.
“From the beginning, I was impressed by the culture here,” says Sattler. “It’s proven to be true, deep and highly contagious. The team feels like a family and we have an overwhelming feeling that we’re part of something bigger – a team that’s in the process of changing things for the better in our industry. You can expect great things from HGreg.com – online and in-store – in the future, for sure, but present as well!”
As regional marketing director, Gonzalo leads a bilingual team that oversees marketing communications and HGreg.com’s digital platforms. Before joining the company, she was the lead at Zimmerman Advertising on the National Hispanic Nissan Tier 2 account, and prior to that she supervised the field account for Chrysler, Jeep, Dodge and Ram Multicultural Advertising.
“There’s a lot of change happening now in the car segment, and I’m delighted to be a part of a team that understands the future of the industry as well as current and upcoming consumer trends,” says Gonzalo. “The HGreg.com team is entrepreneurial in spirit and prudent in its actions and leadership. We know that technology and omnichannel retail are forces that are good for the consumer, and are here to stay.”
Across North America, HGregoire and HGreg.com operate more than 20 pre-owned car dealerships, as well as a pre-owned car dealership for luxury vehicles, HGreg Lux, in Pompano Beach, Florida. The dealerships are supported by more than 500 associates in Canada and the U.S.
About HGreg.com
HGreg.com is part of HGrégoire, a network of new and pre-owned car dealerships with more than 25 years of continuous service to consumers. Supported by more than 500 associates across North America and its slogan, “Car buying redefined,” the company is determined to offer a new world of customer convenience and care, both in-store and online. For the past 14 years the company has been the recipient of various Consumer Choice Awards.
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