April Fool’s day is considered a tradition at HGreg. Every year the company make us believe in great innovations, for example, ahead of its time shoes that promised a reward for each use,or even falsely announcing the opening of an HGreg bicycle shop!
But this year, the beloved goldfish was acting up!
In light of that, HGregoire published a video with the more or less confusing title “Tout ça à cause du poisson rouge”, which translates to “All this because of a goldfish”.
This video tells the more or less true story of HGreg’s marketing team during their meeting to define what their 2023 prank would be.
Humorous and modern, there are two things to remember from it : a lot of ideas and a lot of self-mockery.
This video plays on the current trends in social media and the news, in particular by giving a nod to ChatGPT.
Anyhow, we’ll let you take a look : HERE
The campaign ran across all of their social media and generated over 770 000 views within days.
Harry Kasparian, vice-president of marketing at HGreg explains: “we are lucky to have a close-knit team who loves their work, this video is the result of who we are, innovative and close to our employees. When the team submitted this idea to me, I immediately loved the originality”.
In short, a very effective marketing counter-attack.
About HGREG
Founded in 1993 and celebrating over 30 years of service, HGREG is committed to simplifying the car-buying process through its core values of excellence in customer service, transparency, smart use of technology and a refreshing customer-focused philosophy. Supported by a passionate team of more than 1,500 car enthusiasts, HGREG operates 31 dealerships in North America, including 20 in Québec, offering both pre-owned and new vehicles. For more information, visit www.hgregoire.com.
For more information :
| Déborah Jourdanne HGREG |
1 855 981-3727 
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